Carbon-neutral is the new gold. Nowadays, more and more companies pledge to become carbon neutral, net-zero or even climate positive. With global giants like Google, who claims that they are the first company to eliminate its carbon legacy, we may ask: how is it possible?

Terms like “carbon-neutrality”, “net-zero” or “climate positive” have been around for a while, but for the last couple of years, small startups to global corporations have integrated them, mainly for mainstream marketing purposes. The diversity of phrases and the lack of clarity around them can mislead well-intentioned consumers. However, communicating transparently about them may encourage businesses to be more proactive.

According to the targets set by the Paris Climate Agreement, there are only 29 years remaining to reach global net-zero emissions. So let’s understand better what the lingo around carbon neutrality is. To verify if a company is willing to reduce or even erase their carbon footprint when they are claiming carbon-neutrality, it is vital to comprehend these terms.

To start, let’s deep dive into the core of carbon-neutrality:

Carbon neutral means that any CO2 released into the atmosphere from a company’s activities is balanced by an equivalent amount being removed.

Climate positive means that activity goes beyond achieving net-zero carbon emissions to create an environmental benefit by removing additional carbon dioxide from the atmosphere.

Carbon negative means the same thing as “climate positive.”

Carbon positive is how organisations describe climate positive and carbon negative. It’s mainly a marketing term, and understandably confusing–we generally avoid it.

Climate Neutral refers to reducing all GHG to the point of zero while eliminating all other negative environmental impacts that an organisation may cause.

Net-Zero carbon emissions mean that an activity releases net-zero carbon emissions into the atmosphere.

Net-Zero emissions balance the whole amount of greenhouse gas (GHG) released and the amount removed from the atmosphere.

To start, let’s deep dive into the core of carbon-neutrality:

Carbon neutral means that any CO2 released into the atmosphere from a company’s activities is balanced by an equivalent amount being removed.

Climate positive means that activity goes beyond achieving net-zero carbon emissions to create an environmental benefit by removing additional carbon dioxide from the atmosphere.

Carbon negative means the same thing as “climate positive.”

Carbon positive is how organisations describe climate positive and carbon negative. It’s mainly a marketing term, and understandably confusing–we generally avoid it.

Climate Neutral refers to reducing all GHG to the point of zero while eliminating all other negative environmental impacts that an organisation may cause.

Net-Zero carbon emissions mean that an activity releases net-zero carbon emissions into the atmosphere.

Net-Zero emissions balance the whole amount of greenhouse gas (GHG) released and the amount removed from the atmosphere.

Once the total carbon footprint is calculated, you will have a better sense of how much your company’s need to counteract. Then, reduce carbon emissions by analysing the worst carbon indicators – where your company emit the most and acting upon it. Finally, offset what’s left.

It is impossible to generate zero-carbon emissions; therefore, offsetting is a viable approach to become carbon-neutral. Offsetting your carbon emissions sends a strong message to your community, that you are committed to paving the way for a sustainable future. The funds from neutralising your carbon footprint will be providing low-carbon technology to communities most at risk to the impacts of climate change. However, you have to ensure that the offsetting project is transparent and involves local communities in the process.Like when we are using microfiber cleanroom wipers.

Whats is the difference between Carbon neutral and Net-zero?

As established previously, carbon-neutral and net-zero are two similar terms. In both cases, companies are working to reduce and balance their carbon footprint. When carbon-neutral refers to balancing out the total amount of carbon emissions, net-zero carbon means no carbon was emitted from the get-go, so no carbon needs to be captured or offset. For example, a company’s building running entirely on solar, and using zero fossil fuels can label its energy as “zero carbon.”

However, when referring to “net-zero”, it is crucial to specify net-zero carbon or emissions. On the contrary, net-zero emissions refer to the overall balance of greenhouse gas emissions (GHG) produced and GHG emissions taken out of the atmosphere. Even if the scientific concept is often applied to countries like US, China, it can also be used for organisations. In other words, net-zero describes the point in time where humans stop adding to the burden of climate-heating gases in the atmosphere.